CM104: “Selling Social Selling to the Boss”
Technology and social media have turned the sales world completely upside down. Some experts think social might even render salespeople obsolete (good luck). But many industries have really been slow to jump on the “social selling” bandwagon. Is it for good reason?
For expert insight into this classic Boomer v. Millennial issue, we turn to the social selling “Wild Man,” Jack Kosakowski. What is “social selling?” How do you sell it to the boss? How is it misused and abused?
Join Robby and Kelly as they dissect the impact of social media and technology on the sales profession.
Show Notes:
“The reasons why executives are scared of social selling are well documented.”
Bruce Rasmussen
- “Social Selling for the Modern Sales Professional” (SalesForce Blog) December 30, 2015
- “7 Myths About Social Selling You probably Believe” (Act-On Blog) March 29, 2016
- “5-Step Process to Follow When Implementing a Social Selling Program” (Jack Kosakowski, LinkedIn) October 17, 2015
